African Fashion International (AFI) presents African fashion and creative talent in a manner that makes fashion from the continent globally relevant and ensures that the world has market access to African product and design. Through the organization’s promotion, curation and support services, AFI ensures that the international community responds positively and commercially to African-designed products, that are readily available, unique and on-trend.
Through its Fashion Weeks, namely Mercedes-Benz Fashion Week Joburg, Mercedes-Benz Fashion Week Cape Town and Mercedes-Benz Fashion Week Africa, AFI opens up the continent to commercial projects, both locally and internationally, increasing the geographic spread and market access to the continent’s design equity, fashion apparel, accessories and crafts.
AFI showcases the best designers from the continent, offering them access to domestic and international market share, while also growing a platform meant to support the sustainability of the African fashion industry through job creation. AFI also remains committed to growing a new legion of designers through the AFI Fastrack programme.
In its CSI property – Design For Life – AFI utilizes fashion as a communication tool to promote, produce and sell merchandise aimed at increasing the awareness of women’s health concerns such as breast cancer.
African Fashion International