MODELS FOR COMMERCIAL & EVERYDAY BRAND COMMUNICATION
ENGLISH
Commercial casting is focused on finding models and talent who can represent products, services and brands in an accessible, credible and visually effective way.
Unlike a runway-focused casting, commercial projects can require a broader range of appearances, ages, styles and personalities. The ideal candidate may be selected according to the target audience, product category, campaign concept, communication style and intended media.
Fashionweek.rs provides commercial casting support for advertising campaigns, catalogues, e-commerce, lifestyle productions, corporate content, social media campaigns, promotional materials and other commercial projects.
Our network can include fashion models, photomodels, commercial models, new faces, UGC creators and other suitable talent.
Depending on the brief, clients can specify age, gender, appearance, language, location, experience, measurements, special skills or other requirements. We then identify profiles that correspond to the project brief.
Commercial casting may be conducted through portfolio review, photographs, video auditions, online applications or in-person selection.
Our goal is to help brands and production teams find talent that fits not only the visual requirements of a project but also the communication style and intended audience.
SRPSKI
Commercial casting je usmeren na pronalaženje modela i talenata koji mogu da predstave proizvod, uslugu ili brend na pristupačan, uverljiv i vizuelno efektan način.
Za razliku od castinga koji je prvenstveno namenjen modnoj pisti, komercijalne produkcije mogu zahtevati mnogo širi raspon izgleda, godina, stilova i karaktera. Kandidat se može birati prema ciljnoj publici, kategoriji proizvoda, konceptu kampanje, načinu komunikacije i medijima u kojima će sadržaj biti prikazan.
Fashionweek.rs pruža podršku pri komercijalnom castingu za reklamne kampanje, kataloge, e-commerce, lifestyle produkcije, korporativni sadržaj, društvene mreže, promotivne materijale i druge komercijalne projekte.
Naša mreža može obuhvatati fashion modele, fotomodele, komercijalne modele, nova lica, UGC kreatore i druge odgovarajuće talente.
U zavisnosti od briefa, klijent može definisati godine, pol, izgled, jezik, lokaciju, iskustvo, mere, posebne veštine ili druge zahteve. Na osnovu toga izdvajamo profile koji odgovaraju projektu.
Commercial casting može biti organizovan kroz pregled portfolija, fotografije, video audition, online prijave ili fizičku selekciju.
Cilj je da brendovi i produkcije pronađu talente koji odgovaraju ne samo vizuelnim zahtevima, već i načinu komunikacije i ciljnoj publici projekta.