CASTING MODELS & TALENT FOR ADVERTISING CAMPAIGNS
ENGLISH
Advertising casting requires a careful balance between visual appearance, communication, authenticity and the creative direction of a campaign.
Fashionweek.rs provides casting support for advertising agencies, brands, production companies and creative teams developing television commercials, digital advertising, social media campaigns, branded content, promotional videos, print campaigns and other advertising projects.
Depending on the campaign, the client may be looking for fashion models, commercial talent, lifestyle models, UGC creators, influencers, new faces or other performers.
A professional advertising casting starts with a clear project brief. Information such as target audience, campaign concept, age range, gender, appearance, location, dates, media usage and special requirements helps us identify appropriate profiles.
For campaigns requiring specific characteristics, we can organize a targeted search rather than relying only on the existing database.
Casting can include portfolio review, self-tapes, video auditions, online interviews or live casting sessions.
Final selection remains with the client and/or production team according to the agreed casting criteria.
SRPSKI
Advertising casting zahteva pažljivu ravnotežu između izgleda, komunikacije, autentičnosti i kreativnog pravca kampanje.
Fashionweek.rs pruža podršku reklamnim agencijama, brendovima, produkcijama i kreativnim timovima koji realizuju televizijske reklame, digitalno oglašavanje, kampanje na društvenim mrežama, branded content, promotivne video materijale, print kampanje i druge reklamne projekte.
U zavisnosti od kampanje, klijentu mogu biti potrebni fashion modeli, komercijalni talenti, lifestyle modeli, UGC kreatori, influenseri, nova lica ili drugi izvođači.
Profesionalni advertising casting počinje jasnim briefom. Informacije o ciljnoj publici, konceptu kampanje, starosnom rasponu, polu, izgledu, lokaciji, terminima, načinu korišćenja materijala i posebnim zahtevima omogućavaju precizniji izbor kandidata.
Za kampanje sa specifičnim zahtevima moguće je organizovati ciljanu pretragu, a ne oslanjati se samo na postojeću bazu.
Casting može uključivati pregled portfolija, self-tape, video audition, online intervju ili fizički casting.
Konačan izbor vrši klijent i/ili produkcioni tim u skladu sa dogovorenim kriterijumima castinga.