Fitness lifestyle models are models who represent active living, exercise, wellness and healthy lifestyle concepts in commercial photography, video and advertising campaigns. They combine the visual qualities of professional modeling with the ability to naturally portray physical activity, training and everyday wellness routines.
They may be featured in campaigns for sportswear, fitness equipment, gyms, wellness centers, nutrition brands, outdoor products, mobile fitness applications, sports events and lifestyle services. Depending on the brief, models can be shown running, training, stretching, cycling, practicing yoga, exercising in a gym or participating in outdoor activities.
Agency SNOB can select fitness lifestyle models according to appearance, physique, movement, age, athletic ability and the specific requirements of the production. The level of fitness required varies significantly between campaigns, from general active-lifestyle imagery to projects requiring demonstrable experience in particular sports or activities.