Bikini models are models specifically selected for campaigns featuring bikini collections and two-piece swimwear. Their role is to present the design, fit, styling and visual character of bikini products through professional photography and video.
Bikini campaigns are commonly produced for fashion brands, swimwear designers, e-commerce stores, summer collections, resorts, tourism companies and social media advertising. Depending on the creative direction, productions may take place on beaches, beside swimming pools, at resorts or in studio environments.
Because bikini photography often focuses strongly on the product silhouette and overall styling, models need to be comfortable with professional posing and able to follow precise direction from photographers and creative teams.
Agency SNOB can organize bikini model casting according to the collection, brand image, target market, age range, appearance and production concept. Selection can include different model profiles depending on whether the campaign is commercial, editorial, e-commerce or social-media oriented.