Family models are professional models selected to portray realistic family relationships and everyday family life in advertising, photography, video production and branded content. They may represent parents and children, adult family members, siblings or carefully selected groups that need to visually communicate the atmosphere of a contemporary family.
Family modeling is widely used by brands in food, household products, automotive, banking, insurance, telecommunications, healthcare, retail, tourism, real estate, education and many other industries. Campaigns may show families eating together, preparing meals, traveling, relaxing at home, shopping, playing, celebrating occasions or simply spending time together.
Agency SNOB can organize casting and selection of family models according to the required family structure, age groups, appearance, interaction and creative brief. Authenticity is especially important in this category because the models need to communicate a convincing relationship rather than simply appear together in the same photograph.
Family models may be booked for still photography, television commercials, online advertising, social media campaigns, catalogues, corporate productions and lifestyle content. Depending on the brief, professional models can also be combined with actors or other performers.