Pure London is the United Kingdom’s leading fashion trade show which takes place twice a year in Olympia, London. The timings of Pure ties in with the seasonal trends and buying patterns.
Pure is predominantly focused on ready-to-wear womenswear, and has additional sections for young fashion (spirit) and footwear and accessories.
The trade-only event presents forward-order collections from over 1,000 fashion brands, with an audience of over 12,000 UK and worldwide retailers in attendance as audited by the Audit Bureau of Circulations.