The Brandery was an urban fashion show, organized from 2009 to 2012 by Fira de Barcelona and held twice a year, in summer and winter . The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.
The first edition had 113 participating brands .The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain. The fourth edition, in January 2011, hosted buyers such as the department stores El Corte Inglés, John Lewis, La Rinascente and Galeries Lafayette, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.