Originating in 2008, Feeric Fashion Week is an international fashion event where designers from more than 20 countries and four continents showcase their work. It is based in Sibiu, Transylvania, Romania, and is covered by multiple fashion staples, including Vogue Italy, Schön Magazine, and Euronews. Vogue Italy has described it as one of the most important Romanian fashion events.[1] Vogue Italy commended Feeric Fashion Week’s creativity of transforming the most peculiar places in catwalk-ready settings. Schön Magazine called Feeric Fashion Week the greatest fashion week in Eastern Europe
The president of Feeric Fashion Week is Mitichi. The event is supported by The City Hall of Sibiu.
The first Feeric Fashion Week was created by the art director and fashion photographer Mitichi and took place in 2008. Feeric is the Romanian word for “magic”, and the name originates from the beauty of the Small Square – a square popular with both locals and tourists.
The first event was called “Feeric Fashion Show”, a one-night outdoor event in the Small Square of Sibiu, created to attract attention to local fashion talent. The project was a success and developed into a bigger event. The second event was bigger, but still for one night; the same was true of the third event. Feeric then brought a runway built as a bridge over the road to Piata Mica.
The fourth event was renamed “Feeric Fashion Days” and held three days of events: fashion shows, exhibitions, conferences, workshops, and the different innovative places it started to outline itself as a very creative fashion project. The following year, 2012, Feeric became an international six-day event.